Social Media-Maven? That's me. Well, not quite. Facebook is a daily part of my life and has been for too many years. I was into Twitter for a while, and even met a few people from Twitter and made lasting social contacts. It follows that I got into Instagram pretty easily. I like the format to look at things quickly, interact or not, like or not. You don't have to know everybody you friend, and there's not a lot to read. It's mindless and informative at the same time.
A few weeks ago my other half became really interested in making my company's Instagram (@keyamour) insta-famous. I had home grown about 490 followers which I was proud of, and I felt a family with all of the people I followed. Other Half thought the best way to grow followers is to follow lots of people. He unleashed some sort of Insta-Algorithm that has been fascinating to watch.
Yes, following people works. They sometimes follow back. What it also does is make your profile more visible to others, I guess it has to do with the time you spend on Instagram, or the activity you create while on the site.
The first post to gain a large number of likes was this grouping of Art Nouveau pansy brooches. I think it has to do with the pretty colors, the subject and the time of year. Spring is around the corner and looking at these brightly colored flowers are cheerful. To date it has nearly 700 likes, and at the time I had about 600 followers.
I posted this ship pin because I thought it photographed well. It's not my most precious inventory item, and it is not actually a favorite of mine. Well, it sure gained a following quickly! On a sleepy March Sunday morning I got nearly 800 likes. I am still surprised.
This charm is an eyeglass case that actually has dark colored glasses and says "Love Is Blind." This photo blew up. To date I have nearly 1300 likes on this one, and received quite a few inquiries as to its price. It's an example of how Instagram actually works for marketing and promotion. Despite having only about 700 followers at the time it took off in popularity and got likes from many people who don't follow me.
I continue to keep at Instagram - building and interacting. Now with the announcement that the Insta-Feed will be changing from chronological to popularity it will be interesting to see what that actually means. I am not worried though. This is a continual learning curve that will reveal itself slowly.